Drake and Aaron Paul are bringing some star power to the Electronic Entertainment Expo.
The rapper and the “Breaking Bad” co-star appeared on stage Monday at Electronic Arts’ E3 presentation to promote games from the video game publisher. Drake hyped the next edition of the soccer simulator “FIFA 14,” while Paul teased the racing game “Need for Speed: Rivals.”
Paul, who is starring in a film based on the pedal-pumping “Need for Speed” series set for release next spring, arrived on stage in the custom Ford Mustang his character drives in the film.
“Just like the game, we’re looking to give you an adrenaline rush that puts you on the edge of your seat,” Paul said while introducing footage from the movie.
However, the celebrity attendees didn’t garner the biggest reaction at EA’s event at the Shrine Auditorium in downtown Los Angeles. That was reserved for the moment when “Battlefield 4” executive producer Patrick Bach revealed that 64 players were on stage behind a screen. The mob then proceeded to engage in a multiplayer match of the upcoming military shooter.
“Rivals” and “Battlefield 4” are adding companion apps that allow players to affect online games from mobile devices.
Electronic Arts Inc. concluded Monday’s presentation by revealing that it’s working on a sequel to the 2008 free-running action game “Mirror’s Edge.” A video teased it was “coming … when it’s ready.”